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Perhaps one of the most underrated, but effective tools to increase your visibility on the internet is Search Engine Optimization.
What is Search Engine Optimization? Simply that. Optimizing your website and the content you put on the internet to make it display better and higher in the results of internet browsers.
Scoring high on SEO is one of the best way to be placed higher on the results when someone googles a keyword that is connected to your business.
SEO
How exactly do you get better SEO? We make it simple.
1. Technical SEO. We check that website is mobile friendly, if you’re using a HTTPS certificate, inspect the loading speed and more.
2. The basics. We make sure that you have Google Search Console and Bing Webmaster tools set up, and that your sitemap is uploaded there so that your website can be properly indexed by the search engines. You’ll also need a Google Analytics account!
3. Keyword research. We find the keywords that are the most valuable for your brand and emphasize those in your content and your online platforms.
4. Content. We scan your website and detect any missing, duplicate or broken SEO opportunities. Such as missing headline tags, meta description, optimize images and more.
5. SEO outside the webpage. Checking for backlinks from your partners and other valuable websites that could help boost your own SEO. We’ll also setup a Google My Business section if it is relevant to your business.